UNDERSTANDING THE EMPLOYEES’ PSYCHOLOGY TOWARDS ETHICAL BUSINESS AND CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES

European Journal of Innovative Business Management, Volume 1: 9-16, 2013

Ms. Neeraj Kumari *

Department of Humanities & Management Department, Faculty of Engineering & Technology, Manav Rachna International University, Faridabad, India.

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ABSTRACT

The aim of the study is to understand the employee’s psychology towards ethical business and CSR activities. Data has been gathered from both primary and secondary sources. The sample size was 200 respondents of 4 companies; their selection is totally based on the non-probability sampling. When it comes to individuals, their commitment to ethics is going to depend upon three factors. The first is the individual’s sense of values; the second is what the society accepts as a norm and third are the systems, which can be evolved to see that the best practices are adopted. If the Indian companies could also be perceived as serving and living up to their commitments to the stake holders, probably, they would have started on the right lines for evolving a road-map towards building a culture of better ethics and corporate integrity.

Keywords: Ethics, norms, morality, values, perception, quality.